Clean beauty is now regarded as one of the major trends of the cosmetic industry.
Taking a deeper dive into this segment we can find four major pillars:
• Natural beauty: product containing some or only natural origin ingredients, organic cosmetics, products and ingredients measured or qualified according to ECOCERT, COSMOS, ISO 16128 and more.
• Ethics as a key: Guilt-free, no animal testing, Vegan, and transparency are core values of clean beauty.
• Minimalistic approach: Less is more – the wish for fewer ingredients that will have better functionality. Saving time and money. Multifunctional ingredients are helping grow this segment.
• Good for the planet: sustainability in terms of ingredients, production as well as packaging. From waterless products to advanced climate control programs supported by all the major brands, there is no doubt the environmental aspects are leading many cosmetic initiatives.
Delivering a preservative solution to answer this trend is not an easy task. It is critical to take into account many new aspects beyond antimicrobial efficacy.
Look for the new novel product lines by Sharon to find the solution for your clean beauty product.
Anti-Aging facial products enriched with Sodium hyaluronate are gaining popularity.
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A natural water-soluble solution, with uncompromised antimicrobail efficacy
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In the last few years it is quite evident that the world is moving towards a healthier way of living. In the past, natural and organic cosmetic products were considered a trend, but nowadays they can be easily found in chain stores and online. Consumers are learning to ask questions and to read label
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Sharon™ Biomix line is an alternative preservative solution for green and natural formulations based on Biosecur® in cooperation with the Biosecur® company.
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