Preservatives for Indie Beauty Brands

Consumers today are learning to ask questions and to read labels. They are influenced by social media and are looking for natural sourced ingredients in their skin care products. Indie Beauty Brands are leading this movement towards a healthier way of living. Indie brands come in different sizes, developing different product categories and can be found around the globe.

What diffriantiate them is the fact that they are focused on niche products and are led by entrepreneurs that wish to change the way cosmetics is perceived. Only in the last Indie Beauty Expo in L.A, more than 150 brands participated, among them beauty and skincare brands, introducing food ingredients in their product formulations, such as Quinoa, Pistachio, Apricot, B12, Watermelon and many more. The tendency towards a healthier lifestyle is affecting the method of preserving skin care products as well. Skin care companies are searching for natural and “Free from” preservative solutions.

Sharon Laboratories technical team is here to assist indie brands to choose the preservative system which is right for them. Considering application type, target consumer, product claims and regional regulations and navigating through various options, from “FREE-OF” solutions to 100% natural.

In the last few years it is quite evident that the world is moving towards a healthier way of living. In the past, natural and organic foods were considered a trend, but nowadays they can be easily found in supermarkets, chain stores and online. People today are more aware of the food they are consuming and try to avoid artificial and processed food.

Japan is one of the world’s largest markets for cosmetics and personal care. Wellness and health are rooted in the Japanese culture and Japanese products are known for their high-quality.

Consumers today are becoming more aware of ingredients used in cosmetic products and their effect on skin health. This awareness is even more crucial to people suffering from sensitive skin conditions. In the past claims such as “hypoallergenic” or “safe for sensitive skin” were commonly used, but today thanks to legislation and regulations, such claims cannot be stated without proofs and tests.

Mud mask formulas are known to be a higher risk for microbial contamination. High preservatives concetration resolutio, as oftenconsidered, carries risk of irritation and possible stability issues.

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